What Your Customers Want to Tell You… But Don’t
An Industry-First Customer Panel
Oct 6 - 20, 2020
10 am PST

Wouldn’t it be great if your customers told you exactly what they like and don’t like about your shop? Unfortunately, even your best customers typically stay silent, because no one likes uncomfortable conversations. If you’ve ever wondered what your customers want to tell you, but don’t, then don’t miss this industry-first web series.

During the first two sessions Bob Cooper of Elite will be interviewing four of your ideal customers: people who drive a lot, can afford to take good care of their vehicles, and understand the value in dealing with a reputable shop. Here are just a few of the topics Bob will be covering:

  • What your customers like and don’t like about your advertising
  • What they REALLY look for in reviews (you may be surprised!)
  • What causes first-time customers to put up their antenna and be on the defense
  • What customers like and don’t like to see in the service recommendation process
  • How your pricing impacts their decisions, and whether they end up calling other shops to validate your pricing 
  • Note: As an added bonus, you’ll also have the opportunity to participate in the Q&A session

There will be a lot covered in these two eye-opening sessions, and we want to ensure you don’t end up wondering how to best apply what you’ve learned. So for our third session we’re bringing in a panel of America’s top shop owners and trainers, who will be providing you with an action plan that outlines every step you need to take, and the most important items to implement so that your shop benefits as much as possible from the customer panel.

This 3-part event will be unlike any other, and the impact it will have on your business will be nothing short of amazing. As a gift to the industry, this entire event is being brought to you at no charge by Elite and Mitchell 1. Seating is limited, so register today and ensure you don’t miss this incredible opportunity.

Register here!