Joining the Elite family is the best decision I've ever made! Working with Jim and the other experts at Elite has led to amazing results, which is why I'm still a client after over 9 years!"
Gerry Vicario, One Stop Auto - Los Angeles, CA
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Auto Shop Idea Center
Auto Repair Sales, Marketing and Management Ideas for Shop Owners
The Elite Auto Shop Idea Center is the industry's most comprehensive library of sales, marketing and shop management tips and strategies proven to help shop owners build more successful auto repair businesses. Whether you'd like to increase your shop's sales and CSI scores, fill up your service bays with your ideal customers, learn how to find the right technicians and service advisors or manage happier and more productive employees, we have every confidence that you'll be able to find the tips and ideas that you need to you reach your goals. We will be adding a new article every week, so please feel free to return to our Auto Shop Idea Center any time you're looking for new ideas.
When we had our first taste of cash, we realized its beauty. Regardless of whether it was a weekly allowance for doing household chores, or payment for mowing a neighbor’s lawn, we can all recall someone paying us with cash. It put a smile on our faces, and allowed us to buy the things we often dreamed of.
This quick video tip from Elite Certified Sales & Leadership Trainer Jen Monclus shares the 8 steps of the sales cycle that every service advisor should follow to generate higher sales and happier customers.
Perhaps the worst time to look to hire a technician, is when we lose one. At that point we go into “Crisis Hire” mode. We most often settle for anyone, rather than taking our time to find the right person.
We need to take a lesson from large organizations and sports teams...
Superstar shop owner and grassroots marketing guru Servando Orozco shares a tip that will bring new customers into your shop, humanize your business and have a positive impact on your customers and community.
The day-to-day operations of running a business can take their toll on anyone. To be a business owner means to address problem after problem, and find the right solutions. Sometimes the decisions we make will be the right ones, sometimes not. If we are not careful, this emotional roller coaster we call being in business can make us focus too much on the negative, and not the positive things that happen in our lives.,,
Remember that people do business with people, not with businesses, so you need to humanize your auto repair business by using images of yourself and your staff in your marketing materials. This will help transform your targeted customers' perception of your business...
In this quick video tip top shop owner and Elite business development coach Gene Morrill shares an easy way to show your employees that you care about them, and motivate them to operate at peak productivity.
Elite's complimentary tips are designed to provide shop owners with a consistent flow of ideas and best practices to help them stay ahead of their competition. If you'd like to receive access to the below-listed resources, please just enter your name and email address.