Joining the Elite family is the best decision I've ever made! Working with Jim and the other experts at Elite has led to amazing results, which is why I'm still a client after over 9 years!"
Gerry Vicario, One Stop Auto - Los Angeles, CA
Auto Shop Idea Center
Auto Repair Sales, Marketing and Management Ideas for Shop Owners
The Elite Auto Shop Idea Center is the industry's most comprehensive library of sales, marketing and shop management tips and strategies proven to help shop owners build more successful auto repair businesses. Whether you'd like to increase your shop's sales and CSI scores, fill up your service bays with your ideal customers, learn how to find the right technicians and service advisors or manage happier and more productive employees, we have every confidence that you'll be able to find the tips and ideas that you need to you reach your goals. We will be adding a new article every week, so please feel free to return to our Auto Shop Idea Center any time you're looking for new ideas.
Whenever a new customer walks into a shop, there are countless questions they’ll be asked. The more successful shop owners not only ask questions about the automobile, but they’ll often ask, “Do you mind if I ask how you found us?” Their intent is to discover which advertising media caused the customer to come into their shop. All good so far, but I’ve learned over the years that there’s a better question to ask...
All successful companies need a leader that has a vision of the future, clearly defined long-term goals and a deep appreciation for people. These leaders also need the ability to bring out the best in others, have a deep-rooted commitment to ethics, and be able to withstand the challenges of leadership. When it comes to small businesses, even the best leaders...
Whenever a customer tells you they can’t afford to do the repairs, and they ask you if you can help them out “this one time’”, you need to give careful thought before you lower your price. First of all, there is a cardinal rule in sales that says before lowering your price, you need to build more value in your service. Yet as we all know
If your shop’s not generating the sales you need, you may very well need more customers, but before you start pumping more of your hard-earned money into your advertising campaigns, you may want to take advantage of this easy-to-use Elite checklist to see where you may be losing valuable sales.
Superstar shop owner and Elite Business Development Coach Darrin Barney shares an easy-to-apply tip that will help shop owners ensure that they're following through with the behaviors that are critical to their success..
Keeping customers is one of the surest ways to grow car count and profits at your auto repair shop. In fact, keeping customers is actually five times cheaper than looking for new ones. Because of the trust that is built with repeat customers, shops that increase their retention by about 5% can witness an increase in profits by over 25%!* What is your shop doing to keep your customers happy?
Elite's complimentary tips are designed to provide shop owners with a consistent flow of ideas and best practices to help them stay ahead of their competition. If you'd like to receive access to the below-listed resources, please just enter your name and email address.