Joining the Elite family is the best decision I've ever made! Working with Jim and the other experts at Elite has led to amazing results, which is why I'm still a client after over 9 years!"
Gerry Vicario, One Stop Auto - Los Angeles, CA
Auto Shop Idea Center
Auto Repair Sales, Marketing and Management Ideas for Shop Owners
The Elite Auto Shop Idea Center is the industry's most comprehensive library of sales, marketing and shop management tips and strategies proven to help shop owners build more successful auto repair businesses. Whether you'd like to increase your shop's sales and CSI scores, fill up your service bays with your ideal customers, learn how to find the right technicians and service advisors or manage happier and more productive employees, we have every confidence that you'll be able to find the tips and ideas that you need to you reach your goals. We will be adding a new article every week, so please feel free to return to our Auto Shop Idea Center any time you're looking for new ideas.
Remember that people do business with people, not with businesses, so you need to humanize your auto repair business by using images of yourself and your staff in your marketing materials. This will help transform your targeted customers' perception of your business...
In this quick video tip top shop owner and Elite business development coach Gene Morrill shares an easy way to show your employees that you care about them, and motivate them to operate at peak productivity.
If anything good came out of the recent recession, it’s that many people have learned to budget their finances better. We are all well aware that there are times when the customer cannot afford all of the services and/or repairs that we are recommending. For example...
In this quick video tip retired superstar shop owner and Elite Business Development Coach Kevin Vaught shares the rule that every shop owner in America needs to follow when it comes to disclosing needed repairs and services to their customers.
We have all felt that empty feeling in our gut when a client walks back in the door with the “look” shortly after installing that new set of tires on their BMW. As they uncomfortably begin to describe some rim damage that didn’t exist when the car was dropped off…yuck.
In this quick video interview between Elite President Bob Cooper and superstar shop owner Joe Marconi, Joe explains why your shop's service advisors always need to take the customer's focus off of time.
The two keys to keep a business growing are retaining customer and gaining new customers regularly. Between the two, customer retention is the cheapest way to go while attracting new customers can be very expensive. So, what can a shop do to get more customers? Believe it or not, you just need to “ask” to get new customers.
Elite's complimentary tips are designed to provide shop owners with a consistent flow of ideas and best practices to help them stay ahead of their competition. If you'd like to receive access to the below-listed resources, please just enter your name and email address.