Not only is it nice to work with a company that shares my values, but through one change alone Elite helped me increase my ARO by 47% and add $5,000 per month to my bottom line!"
Bill Edwards, Meineke Car Care and Econo Lube – Ventura, CA
Auto Repair Marketing Articles
If you'd like to fill up your service bays with more of your ideal customers, look no further than Elite's library of auto repair marketing tips. Not only have the ideas and strategies shared in these tips been proven to generate results, but because it's from Elite, you can rest assured that this guidance is all principle-centered.
In business, you need to try all different types of marketing to test which tactics produce the best return on investment. At Lusti Motors based in San Diego, CA, we have made Cause Marketing a centerpiece of our marketing plan. Some call it Cause, or Charity Marketing. We just call it Community Involvement. If your goal is to grow your business fast and are solely profit minded, then this article is probably not for you. However, if you want to develop a top-rated business, with extremely loyal customers that consider your business a mainstay of the community, then elevate cause marketing as an integral part of your marketing strategy.
Millennials are critical to the future success of your auto repair business. This quick tip video tip from Doris Barnes will help you bring more Millennials into your shop through messaging that will resonate with them.
Digital marketing or Internet marketing is becoming more and more widely used and Inbound Marketing is becoming more powerful than Outbound Marketing every day. Content marketing is a powerful component of inbound marketing. The automotive repair shop that employs content marketing will have a significant advantage over those that don’t...
If you are looking drive up your car counts, investing in the right marketing strategies and advertising programs are a good place to start. Yet far too many shop owners fail to go back to the basics, so with this article I’d like to share some ideas for how you can increase your car counts in quick and cost-free ways.
We all know how tough it is to find the great technicians, so how do you reach those stars that are not out looking for the right opportunity? Well, I’ve found an answer. At one of our Elite conferences I brought in a professor with a Ph.D. in marketing, and during her presentation on Social Media I had a number of ideas going off in my head. Two days later I woke up in the middle of the night telling myself, “I’ve got it! I now know how to reach those superstar techs! Instead of trying to reach them directly, shop owners should create campaigns that reach their families and friends.” I wrote down my thoughts, and the following morning I created a script for a radio ad. I then shared the ad concept with one of our Elite coaches, who happens to own one of the top shops in America, and when he ran the ad it was an absolute homerun. The ad went like this…
Tip #1 - Network with Non-Competing Businesses. I am sure there are plenty of businesses in your community that can help you market your shop, and vice versa. There are two great ways to take advantage of this situation...
Most shop owners have learned a lot from their mentors, including the importance of listening to their customers, fixing cars right the first time, and never putting money ahead of people. Unfortunately, in far too many cases their mentors pass on some information that actually shouldn’t be followed. The most common example, which we see on a daily basis at Elite, is misinformation on how a shop owner should properly advertise. I am not suggesting that their mentors didn’t have good intentions when they passed their advertising guidance along, but it is safe to say that in most cases their advertising knowledge was obtained through their own trial and error, rather than marketing research.
At Elite we know there are a lot of people outside of our industry that we can learn from, so reach out to the top universities in America in order to discover what they have learn from world-class companies like Starbucks and Apple when it comes to marketing....
The ability to find new auto repair customers is a challenge for every auto repair shop, especially female customers. Often, the female gender is so stigmatized in the auto industry, that women will send their male counterparts, or simply stay with the same mechanic over the lifetime of their vehicle, for fear that they will be taken advantage of by unscrupulous repair shops. While the auto industry is working to change the preconception that females are often taken for granted, there are still boundaries to overcome.
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