The month after I joined the Coaching Program was the best month in our 39-year history. Sales are up over 47% with a net profit above 20%, and our customers are happier than ever."
Jon Spohn – Spohn's Action Auto Service, Minneapolis, MN
The Elite Coaching Program
Work 1-on-1 With One of the Top Shop Owners in America
We understand that more often than not, shop owners feel alone at the top, with nobody to bounce ideas off of, nobody to hold them accountable, nobody to help them put new systems in place, nobody to help them reach their goals and nobody to confirm where their numbers need to be to achieve the highest level of success.
In one way or another, all of the shop owners on the Elite team have experienced this feeling over the years, so we decided to create the Elite Coaching Program.
About The Coaching Program
When you join the Elite Coaching Program, not only do you get to work 1-on-1 with one of the top shop owners in the country, who has been in your shoes, experienced the challenges you are facing, and prevailed to achieve remarkable success, but you'll also have the entire Elite brain trust of top shop owners on your team.
All of our shop owner coaches work with Elite for one reason and one reason alone: to give back to the industry that they love so much. So whether you're interested in filling up your service bays with your ideal customers, implementing proven systems that will make your shop far more productive, building a team of superstar advisors and technicians, or understanding exactly where your numbers need to be, we will help you reach your goals. Better yet, we'll do so in a way that has a positive impact on your employees, your customers, your community, and our industry.
With over three decades of industry experience, Joe has accomplished what most others could only dream of. In addition to owning and operating one of America’s most successful auto repair shops, he is a graduate of the Automotive Management Institute, he has served on numerous industry panels, and he is the recipient of the coveted CARQUEST Excellence Award. He has also served on numerous boards, participated in the development of the ASE Engine Performance Certification test, and he is a cofounder of AutoShopOwner.com. Not only is Joe a regular contributor to national industry publications and a monthly columnist for Ratchet & Wrench magazine, but in 2012, Shop Owner magazine dedicated an entire article to his shop and his success.
We are also pleased to say Joe presents many AMI accredited courses for us, and he plays a leading role in the ongoing development of our services. As one of our Business Development Coaches, he is constantly working with our other coaches for one simple reason: To better ensure the success of each and every Elite client. Joe is undoubtedly an industry superstar, and we are honored to have him as a part of our family. As an independent contractor, Joe and his wonderful family live in beautiful Patterson, New York.
For 33 years Jim Piraino was the owner of Camarillo Car Care, a 13-bay facility that was undoubtedly one of the top shops in America. Throughout his career as a shop owner, Jim served as both the president and a board member of the ASC-CA’s Ventura County Chapter, was a member of the ASA’s President’s Club, and was even voted National NAPA/ASE Technician of the Year.
One of the reasons Camarillo Car Care was so successful was that the shop operated under the principle that their customers were the reason they existed, and Jim was a pillar of his community that helped his customers in countless ways. His shop regularly donated to the Boys and Girls Club, sponsored events for the American Red Cross, lead fundraisers for the American Cancer Society, donated to Handicapped Children’s Services of America, served as a training facility for local police K-9 teams, and supported the YMCA and local youth sports teams. As if that wasn’t enough, Jim himself was a member of the Camarillo and US Chamber of Commerce, and was president of the Camarillo Optimists Club (achieving Honor Club Status), which recognizes local students for academic achievement and community involvement.
Jim’s commitment to his customers and his community did not go unnoticed, as Camarillo Car Care was an ASE Blue Seal of Excellence Facility, a NAPA Autocare Center, was a winner of the Chamber of Commerce’s Retailer of the Year Award, and for 12 straight years received the award for the best auto repair shop in Ventura from the Ventura County Star.
Jim has been a coach with Elite since 1991, and has helped countless customers take their businesses to amazing levels of success. Not only has he helped struggling shop owners become industry success stories, but he has helped many industry-leading shops owners take their businesses to record levels. There is no doubt about it; Jim Piraino truly is an industry superstar! Born and raised in New York, he spent most of his life in Southern California. Today, as an independent contractor he and his wife Lisa live in Loveland, Colorado where he is close by his two daughters and four wonderful grandchildren!
After starting his work in the industry at age 15, Kevin had opened his own shop by the time he was 22! His shop, Autotire Car Care Center, was an immediate success, and Kevin was able to open up 4 locations over the next 15 years. Kevin was a highly profitable multiple location owner-operator for over 30 years until he finally sold his company in 2011, which has enabled him to focus on another one of his passions: Helping other shop owners build more profitable businesses.
Before working with Elite as an independent contractor, Kevin started his own small consulting company where he helped auto repair shop owners improve their operational processes, customer service, and net profit (among other things). He is truly committed to the betterment of the industry and to his continuing education, as is evident through his completion of courses on financial management, time management, customer service, sales and marketing. There's no question that Kevin is an industry leader, and we are honored to call him one of our Elite Business Development Coaches. Kevin is an avid golfer, and lives with his wonderful wife in Bonita Springs, FL.
Jim Butitta grew up in his family automotive business, a radiator shop and W.D distributor for more than a dozen OEM and aftermarket manufacturers. Over the years his entrepreneurial spirit drove him to add full service automotive repair, and he soon grew the business to six locations that included 56 automotive service bays, a full service radiator shop, a gas tank rebuilding facility and a parts distribution system that generated a combined total of 12,000 repair orders annually in Northern Illinois. Jim attributes much of his success to his business philosophy, taught to him by his father, which includes honesty, integrity, great customer service, and running the cleanest, best maintained shops in the country.
Jim has a strong background in financial analysis, budgeting and putting systems in place to insure financial stability, and enjoys sharing his knowledge with others to help them become successful in both their business and personal lives. He has also given back to the industry by serving on regional and national boards for over 30 years, serving as President of local ASA group, and serving as National President and Chairman of the National Automotive Radiator Service Association. In addition to giving back to the industry, Jim gives back to his community by contributing his time and talents to “not for profit" organizations, as he was a past president of a local food bank, and served on finance and building committees for a domestic violence shelter for women and children.
Jim sold his business after 33 years at the age of 51 so he could enjoy some of the fruits of his hard work, and spend more time with his wife, Jody, three sons and seven grandchildren. Jim loves to golf, is an instrument-rated pilot, and is a lifelong Harley Davidson rider.
Randy Pickering Coach
Not only has Randy Pickering run one of the top shops in the country since 1976, but he’s a 4th generation shop owner whose family has been serving their communities for over 100 years! When Randy first took over the family shop, Pickering’s Auto Service, it was a 2-bay operation. Randy soon grew the business to an 8-bay, leased-building operation, and continued its expansion until it became the 15-bay, state of the art, property-owned shop it is today. In 2010 Randy was able to open up a second location, and today his 2 shops have a total of 25 bays, employ 17 superstars, service more than 500 vehicles per month and bring in over $2.5 million in annual sales.
Randy is a past ASA National Mechanical Division Director, a past president and board member of the ASA of Colorado, and today his shops are affiliated with the AAA as AAR’s, are NAPA AutoCare Centers, and he is a 30+ year member of the Better Business Bureau. When asked about his shops, Randy replied, “We’re not in the business of fixing cars, but more in the business of building relationships through honesty and integrity, quality work and superior service”. With an outlook like this, it’s no wonder that his shops have been so successful. As an independent contractor with Elite, Randy lives in Colorado with his wife, Lynette, and his three children, Trent, Brandon, and Taylor, who all play integral roles in running Pickering’s Auto Service.
Mike Kost began his career as a technician (ASE Master
Certified), but soon realized his dream of becoming a shop owner when he
purchased his first Precision Tune store. Mike was able to utilize the skillset
he picked up from business college to both start up new shops from scratch and
make failing shops profitable, and within 5 years of purchasing his first store
he found himself running 4 profitable locations. As a franchisee Mike has been
awarded Precision Tune’s Top 10 Presidential Award, received an award for
creative marketing, and for 15 straight years has received an award for
achieving the highest sales volume in his area.
For over 20 years Mike has
continued his education by attending numerous industry sales, management and
customer service courses, and the knowledge he’s obtained has helped him create
systems and processes that have enabled him to run multiple successful shops
from over 300 miles away as an absentee owner. In the last 13 years he’s spent
as an absentee owner, Mike has enjoyed helping other shop owners understand the
importance of customer service and create proven processes to become more
successful, so needless to say, we couldn’t be happier to have him as a member
of the Elite family. As an independent contractor, Mike, his wife Tammy and his
4 wonderful kids live in Aberdeen, South Dakota.
Mike truly is an industry superstar. With decades of industry experience, he has developed a reputation that now spans the nation. In addition to owning and operating one of America's most successful auto repair shops, he is a graduate of the Automotive Management Institute, and he has served on numerous industry boards. Mike was also the recipient of Arkansas's NAPA Technician of the Year Award for seven consecutive years, and we are pleased to say that he has won the coveted Better Business Bureau Torch Award for Market Place Ethics. In Arkansas Mike is widely known as the “Auto Guy”, he appears regularly on local CBS segments to provide viewers with car care tips, and is the host of a weekly radio show, "Ask the Auto Guy." He also recently published a book titled "Start Me Up: a Practical Guide to Understanding Your Vehicle", and has been featured in an article by Ratchet & Wrench Magazine, a national publication. Mike is an industry leader, and we are honored to have him on our team as one of our Business Development Coaches. As an independent contractor, Mike and his wonderful family live in beautiful Little Rock, Arkansas.
With over two decades of industry experience, Brian has accomplished what others in our industry could only dream to. He has built one of America's most successful auto repair shops, and has done so never using any form of price advertising. Through his brand-awareness marketing campaigns, Brian's name, and the name of his shop, are household names throughout San Diego County. In addition to working with Elite as an independent contractor, it's no surprise that he is the Fox News Auto Expert on the local Fox television channel.
Brian is an ASE Master Certified technician, and he employs 18 superstars at his full-service AAA approved facility. He is also a Board Director for the AAIA's Car Care Professionals Network, and there is no question that he lives by the principle of never putting money ahead of people. A native of Ohio, Brian and his wonderful family live in sunny and beautiful Escondido, CA.
Russ Bock’s 45-year career has spanned many aspects of the automotive business. After college he sold cars and became a sales manager, then transitioned to the owner/operator of a Ziebart franchise. After realizing that the rustproofing industry was in decline, Russ sold his shop and became general manager of a car dealership. There Russ learned that the most profitable aspect of a dealership is repair, and feeling the need to be his own boss once again, he decided to buy and operate a Precision Tune franchise that specialized in maintenance service and repair. During his ownership, his shop was the top grossing franchise in the system three times. For eleven consecutive years his shop was among the top ten highest grossing franchises, and he was a member of the President’s Club. Russ was responsible for helping introduce an entirely new revenue stream into the franchise system, and as a result of his outstanding performance, he was asked to consult with area franchisees along with individual owner/operators both nationally and internationally. Without question, Russ has an extraordinary track record of success, and we’re honored to call him part of the Elite family!
Born and raised in New York, Russ lives in Lexington, Massachusetts with his wife Jeanne and their dog. Russ coached both his sons in Little League and was a member of the Lexington Little League Board of Directors. He enjoys spending time with his family, is an avid golfer, and loves to travel and spend time in the gym.
John L. Francis has owned and operated Francis Automotive Services Inc. since 1979. For years Francis Automotive, an industry acclaimed full service auto repair shop in West Chester, PA , has lead the industry in developing a child safety brand. John has been an Automotive Service Association (ASA) member since 1980, and served on the ASA Mechanical Division Operations Committee for a number of years. We are pleased to say that in 2001 and 2002 John represented the ASA in Washington, D.C., where he gave demonstrations to members of Congress on the importance of providing repair professionals with open access to service information. These presentations were instrumental in the information availability agreement that was eventually signed between the ASA and the automobile manufacturers.
John is a past National Chairman of the Automotive Management Institute, he has served as the Chairman of ASA CARS, and he served as an AMI trustee for a number of years as well. Not only is John an extraordinary business professional, but his commitment to the industry, and his peers, is second to none. John lives in Atglen PA, he is married and has 3 children, 5 beautiful grandchildren, and 2 wonderful labs. There is no question that he is an asset to the industry, and we are proud to have him as a part of our family here at Elite.
Starting his career at a small town gas station in upstate New York, Frank quickly moved on to working at Mercedes Benz dealerships. Over the years he has worked as a Master Certified Technician and as a service advisor, before starting his own business in Las Vegas. Today he is the owner-operator of two of the most successful, state-of-the art, green shops in North America, and an independent contractor with Elite. His shops focus on Mercedes, BMW, Audi, VW and Jaguar, and have 20 talented employees.
Frank's shops have been featured in a number of industry publications, and he serves on several editorial advisory boards. He is also on the advisory board for the College of Southern Nevada, and he has written numerous articles that have been published throughout the entire auto repair industry. Beyond building an extraordinary business, this industry superstar has an unwavering commitment to ethics, and he enjoys spending time with his wonderful wife Deborah. He has four children, six grandchildren, and there is no question; he has a passion for helping people.
Doug Stoll is an award winning shop owner with more than 25 years of industry experience. In 1985 Doug opened Susquehanna Auto Clinic, which soon became a 10-bay, AAA approved shop with a customer satisfaction rating of over 98%. His success inspired him to open up a second shop, The Auto Clinic; an 11-bay, 8,000 sq ft facility which soon became the largest independent repair shop in Lee's Summit, MO (population over 90,000). He sold The Auto Clinic and retired in 2003, but to this day there is not a shop in the Metro Kansas City Area that can compare in terms of design, efficient layout, customer comfort and customer service.
Before joining Elite as an independent contractor, Doug was the 1993 NAPA/ASE Technician of the year and a 3-time president of the ASA Kansas City Chapter. He has also facilitated the ASA Kansas City Shop Owner Support Group, and has been involved with the Koffman Foundation for entrepreneurship (the largest of its kind), helping educate people who want to start their own businesses. Today, Doug and his wonderful family live in Lee's Summit, MO.
Jim Berberich Business Development Coach
Jim Berberich was surrounded by the auto service industry growing up, as his dad was a master tech for Ford and his uncle owned an auto electric rebuilding business. In college Jim decided to blaze his own trail and became a manufacturing engineer, but soon found his way back to the auto service industry by joining his wife, Diane, as the owner of Al’s Automotive and Tire.
Jim and Diane built Al’s Automotive and Tire, a 9-bay facility, into one of the top shops in the country by mastering the numbers of the business, setting and achieving business goals, putting efficient systems and procedures in place, and focusing their brand and reputation on relationship building, trust and service that “Wowed” their customers. Al’s Automotive and Tire was very well respected in the community as a AAA approved shop, a BBB member with an A+ rating, a NAPA Autocare member, a NAPA BDG member and a Bosch Service Certified facility. In addition to being a full-time shop owner, Jim also published a book titled “Make It Last!: Legacies Aren't Just for People” which paralleled the longevity of business and customer vehicles.
Without question, Jim is an industry superstar, and we’re honored to call him part of the Elite family. Jim and Diane have 4 children, 7 grandchildren, and today live in beautiful Imperial, MO.
Before joining Elite as an independent contractor, Rudi owned and operated one of the most successful auto repair facilities in North America! Specializing in Mercedes Benz, he developed a base of clients, and a history of success, that would be the envy of any shop owner on earth. His methods of marketing, delivering extraordinary customer service, and generating profits, have made Rudi's success the topic of interviews, and given him a reputation that is second to none. In addition to speaking English, Rudi also speaks fluent German and Spanish. Rudi provides consulting services to our Spanish speaking clients, and is also the friendly voice on many of our downloadable MP3 products that are in Spanish. Rudi's industry expertise has become so highly regarded that he was a key speaker at the 2010 PAACE Automechanika Mexico event; Mexico and Central America's most important automotive trade show. Rudi and his family live in San Diego, California.
It is an honor to have Ron Krapa as an Elite business development coach. Ron's first shop was a small one that did $22,200 in his first month as an owner. Using the Japanese principal of Kaizen, or continual improvement, as his guiding philosophy, he was able to increase his shop's annual revenue by 260% from the end of year one to the end of year five! Despite this dramatic improvement, Ron wasn't satisfied, and continued to grow until he was operating four shops that employed a total of 27 people and generated over $3.4 million in total revenue! Additionally, Ron started a towing company that began with only five employees, but soon grew to one with 23 employees and that generated over $1.3 million in annual revenue. Needless to say, Ron is an industry superstar.
While operating his shops, Ron was the winner of the SBA's Small Business Service Business of the Year Award, and was a AAA Top Shop Award winner. The Mission Statement of Ron's company was “We are Quality People doing a Quality Job which results in Customer Satisfaction", and without question, his mission was achieved. Ron works with Elite as an independent contractor, and lives with his wife, Chris, in Tucson, AZ.
By the time Greg reached his 23rd birthday, he had already completed his degree with Lincoln Technical Institute, become one of the first Master Certified technicians from NIASE (passed all eight tests three hours after his second son was born), become one of the go-to guys on early VW fuel injection systems and created a successful auto service facility that continues to this day. With a career approaching 40 years, he now has his A.A.M. degree from the Automotive Management Institute, maintains his Master Technician status and has added the L1 to his achievements. Since the early 80's Greg has participated continuously in training programs and feels he learns something from every experience. "Learning is a life-long process", he says.
As the owner of one of the more innovative Honda/Toyota repair facilities in the Washington DC metropolitan area, Greg has built his business on a solid foundation of core values and common sense. “Putting people before money” is one of Greg's core values, as evidenced by his decision to change the shop to a four-day only schedule in 1990. The staff has every Friday-Sunday off. The culture he's created is so ingrained in his business that his crew now handles the daily operations, which has allowed Greg to continue along his path of personal growth by helping other shop owners build more successful businesses as an independent contractor with Elite. Greg's success has positioned his shop to be recognized as one of the top shops in North America, and accordingly, his shop was featured in the industry-acclaimed Shop Owner magazine (Read the article Here).
As a natural teacher, he still volunteers as a Scout leader for local youths and loves to help people succeed. Greg and his wife, Carol, have two grown sons and enjoy spoiling their four grandkids; all living in or near Silver Spring, Maryland.
There is no question that Dean is the perfect example of what can be accomplished with clearly defined goals, and a commitment to ethics. Starting off as a technician, he's built one of America's most successful transmission shops, which he has now expanded into satellite facilities. Before joining Elite as an independent contractor, Dean mastered the art of recruiting the superstars, and developed an outside sales program that is second to none, industry wide. Dean has been a guest speaker at national conventions, and has sat on a number of industry panels. In addition to operating his industry acclaimed AAA approved shop, and his successful torque converter company, Dean is a competitive race car driver.
Beyond his success in business, what makes us most proud is that Dean is constantly involved in humanitarian projects. A native of Carlsbad, CA, Dean and his wonderful family live in beautiful Vista, CA.
Douglass Kirchdorfer is an industry leader who ran one of the most successful auto repair shops in America. In 1998, he and his wife Rebecca purchased what was to become Downing Street Garage, a six-bay facility that won numerous industry and business awards during the 14+ years they owned and operated the business. Starting in 2002 DSG was voted among the top five AAA Approved Repair Shops in Colorado. In 2003 the shop won the Torch Award for Marketplace Ethics from the Denver/Boulder Better Business Bureau and in 2004 they went on to win the International BBB Torch Award for Marketplace Ethics and the coveted Colorado Ethics in Business Alliance Award. They were named as one of the top 10 shops in America by Motor Age Magazine in 2006, 2009, 2010 and 2011.
Douglass also served on the board of directors for the Colorado Automobile Service Association (ASA) for 10 years starting in 1994 and was board president in 2004, was one of the founding members of the Denver chapter of the Napa Auto Care advisory board, the Delphi Tool Advisory Board ,the Denver BBB Torch Award Selection Committee and served 4 years on the Mechanical Operations Committee of the national Automobile Service Association. He currently serves on the Grievance and Standards Committee of the Denver/Boulder Better Business Bureau, and on the Editorial Advisory Board of Ratchet and Wrench Magazine.
Douglass also was an ASE Master Technician with L-1, has his A.A.M. degree from the Automotive Management Institute (AMI), is a licensed A&P mechanic and enjoys restoring old cars; motorcycling; sailing; and helping shop owners improve their businesses.
Servando has decades of experience, and there is no question: he is an industry superstar. Starting his career with a small, struggling two-bay shop in Long Beach, California, today he owns three of the most successful shops in North America. He employs 15 of the industry's finest technicians and service advisors, and the reputation of his shops is second to none, industry wide. Servando is heavily involved with a number of local charities, he has spoken at industry events, and he has been interviewed by local press as well as a number of industry-acclaimed organizations. Given that all of his shops are located in extremely competitive areas, Servando is a testimony to what can be done when one has clearly defined goals, a well crafted plan, and the right people on their team. In addition to providing us with business-building content for our audio training downloads in Spanish as an independent contractor, Servando plays a leading role in speaking at many of our Elite events, and in the ongoing development of our products and services. Servando and his wonderful family live in Long Beach, California.
TJ truly is a superstar with over 35 years of industry experience, and we are honored to have him work with Elite as an independent contractor. TJ started his business from scratch, and has the experience of being both a single store and multiple store operator. His team of superstars has been with him for decades, and his world-class AAA Approved Auto Repair Business has one of the industry's highest customer retention rates. TJ has earned the coveted AAM degree from the Automotive Management Institute, and he is a past-president of the Automotive Service Association of Oregon. One of his greatest accomplishments is that he has been able to create a business that allows him to come and go as he pleases, and work less than 10 hours a week at his shop.
He is a featured columnist in the ASA's monthly magazine, Autoinc, where his column, "What would you do?", asks difficult ethical questions regarding customer service. He is heavily involved in his community, he supports a number of charities, and in 2006 he ran for the Oregon State Senate. TJ and his wonderful family live in beautiful Clackamas, OR.
Frank Joel is an industry leader whose name is synonymous with the ongoing development of our industry. Frank has over three decades of automotive experience, and was the owner/operator of the very first independent Honda shop in Los Angeles, CA. Frank's shop was voted one of the best shops in the entire city by Los Angeles Magazine, and considering that there are over 7,000 shops in Los Angeles, this honor clearly put him into the superstar category.
Frank is the 2011-2012 and 2012-2013 ASC Education Foundation Chairman, and is a Board Director for the AAIA's Car Care Professionals Network. He is also an accredited instructor for the Automotive Management Institute, and prior to joining Elite as an independent contractor, he had coached some of the top shop owners in America.
On a personal side, Frank is the CFO for the Nicole Parker Foundation for Children, and he and his wonderful family live in beautiful Woodland Hills, CA.
I wish I would have done this 15 years ago. Doug Stoll and Elite have helped me reach levels that I never thought were possible for my small shop. We started seeing positive results after about 2-3 coaching sessions with Doug, starting around the first week of January 2015.February is A short and normally below average month for us, but by the end of the month we had the best month in our 15 year history and its been that way every month since. We will end the year about 50 percent up from our best year ever.Our employees love working here now, and I get to spend more time with my family. Thanks Doug, and everyone at Elite for your help.
Bruce Berry, International Auto Works - Fletcher, NC
I've been in this business for over 30 years, since then I've seen many changes starting as a Technician, then to a Shop Owner, and it's occuring faster today than ever. I was at a breaking point as a Shop Owner for 8 + years, when I called Bob Cooper's Elite Worldwide. Doris was my first contact and was most helpful and understanding Elite's business model & ethics. Elite has a very strong ethical structure that matched mine, that was my "Ah ha" moment and I knew I was on the right track. I will add that all the staff at Elite have been wonderful as well. After many emails questions, I was introduced to Kevin Vaught. A short interview to understand my direction of what Iwanted to achieve and Kevin was able to build a plan for our shop. My shop, not a "cookie cutter" shop plan. No "smoke or mirror" gimmicks or "razzle dazzle", he calls it like it is, straight at you as a partner with your best interest . He has been the person to keep me solidly focused in the steps and direction needed to restructure the shop with the tools to monitor our performance and put accountability into myself and my staff. His insights and information to help handle issues (customers & employees) and plan for the future which have stopped me from moving foward. Now, I observe and properly act to resolve situations that are fair to all parties as well as see the future path. The real plus comes from "seeing" the staff members be happier and secure with a purpose after starting with Kevin's knowledgable advice. The staff gives their best and we talk over issues as they "pop up". Our growing existing customer base along with the immediate growth of new customer's every week by referals without using anything other than word of mouth must say something about Kevin's expertise. Having Kevin as my mentor has been such a huge asset to me understanding the transition going from Technician to Shop Owner with direction to help others to a happier person with a life. We are still a "work in progress", with a much brighter future for success. Struggles are still going to happen, the difference is now I have the tools to monitor and control to handle the Shop.
Thank you Kevin!
Jamie Dodd, Autosmith - Colorado Springs, CO
My husband and I have worked with Jim Piraino from Elite Worldwide for over a year. Jim has helped us understand our numbers, set achievable goals, given us solid advice on dealing with difficult situations and readily helped us whenever needed. With Jim's help we have almost reached our 5 year goal in 1 year, allowed me to come to work at our business full time and even given us the opportunity to take a much needed vacation. Jim has been a blessing to Autosmith and we appreciate all he, and Elite, have done for us.
Tom did not have any systems or policies in place at his shop, which led to a hectic work environment that had him constantly “flying by the seat of his pants." Every component of the business was dependent on Tom, and he had to spend the majority of his day working behind the counter and jumping in to help resolve issue after issue. This led to an extremely high level of stress for Tom when he was at the shop. Things were moving so quickly from minute to minute that he was unable to put written goals in place, or pay attention to the numbers of his business.
Tom and his coach, Kevin Vaught, worked together to put procedures and policies in place for every component of Tom's business to help him run the shop in a more efficient and calculated way (a marketing plan, job descriptions, standard operating manual, employee manual, etc.). Tom also hired a back office manager to help out with some of the administrative tasks that he previously had on his plate. He worked with Kevin to establish written goals, and they started monitoring the numbers of Tom's business closely.
Kevin's guidance, along with Tom's open mindedness and willingness to pull the trigger on tough decisions, generated some incredible results. After 9 months of implementing systems and policies for just about every component of Tom's shop, Tom saw a 32% increase in car counts, 155% increase in sales, and an impressive 150% increase in gross profit dollars. However, these financial results pale in comparison to the differences that Tom saw in his life. When Tom was recently asked what his stress level was now compared to when he began the Coaching Program when his stress levels were through the roof, Tom replied “I just don't have stress anymore." His business now runs smoothly and efficiently, he has considerably more free time, and he always has facts, figures and data in front of him to help him make decisions for his company.
Servando Orozco Orozco's Auto Service
- Long Beach, CA
Servando was running a small 2-bay shop in an extremely competitive area of Long Beach, CA. His shop did not have any systems in place, and he had no knowledge of the key performance indicators he needed to be hitting to be profitable. As a result, his shop was only doing about $35,000 a month in sales, and he was not making any money.
Servando's coach, Jim Piraino, helped Servando put proven systems in place for all facets of his business to help his shop run more smoothly and efficiently, and showed Servando the numbers that he needed to be hitting for his 2-bay shop to start making money. Jim also showed Servando how he could utilize Elite's grass roots marketing programs to start bringing in more customers in the most affordable and effective way.
Servando turned each financial benchmark into a written goal, and soon started hitting each and every one. He also embraced the grass roots marketing approach with open arms and became heavily involved in his community. Within 6 months his shop was generating $100,000 a month in sales, and he is now one of the most recognized faces in Long Beach. The progress he has made since joining the Elite family has been astounding, as he's gone from running a small 2-bay shop doing $35,000 a month in sales, to now running multiple shops that bring in a total of over $4,000,000 annually.
Brian and Chris Weeks atc AutoCenter
- Augusta, GA
Brian and Chris had gotten their shop, atc AutoCenter, to the point where it was growing steadily each year, but they were unsure of how to sustain that growth, and felt they needed to build a stronger foundation to ensure a brighter future for atc, and to enable them to reach their goal of opening up a second location. They knew what all of the numbers for their business were, but wanted to learn more about the industry standards for key performance indicators so they could get a better feel for how efficient and productive they were, and where their numbers COULD be. Additionally, they knew that the shop's systems and processes needed to be revisited and fine-tuned, and felt they needed to set up an infrastructure for the shop that would enable them to spend less time working on cars, and more time working on the business. They had heard great things about Elite from JASPER Engines & Transmissions, so wanted to learn more.
Brian and Chris started working with their coach, Ron Krapa, and began building the foundation they had been seeking. Ron helped Brian and Chris fine-tune all of their existing systems, helped them put together new marketing materials, and walked them through the Elite Hiring Guide to help them bring aboard two new service advisors. Ron also helped them through some challenging employee management issues that they were up against, and these three bright minds worked together to establish new compensation programs that gave atc's employees more opportunities to grow. Lastly, Ron showed them where all of their key performance indicators should be to help paint the picture of what their business could look like, and put a timeline in place for each of their goals so that Brian and Chris had a clear road map to follow.
After working with Ron for over a year, the results that atc AutoCenter has seen have been nothing short of astounding. When asked about his Coaching Program experience, Brian replied “I just can't say enough about Ron – he is the perfect fit. It's priceless to have a second set of eyes on everything, especially when they're the eyes of someone who has been there and seen it all before, and in the rare situations when Ron doesn't have an answer, he never hesitates to reach out to the rest of the coaches so we get the input of all of those experts." The new marketing materials that Brian, Chris, and Ron put together have helped increase atc's car count by 33%, and the two new service advisors that Ron helped them hire have been able to help them effectively handle the increased workload. Additionally, the new compensation program that Ron helped them put in place has not only led to happier employees, but has also lead to increased productivity and efficiency to the point where Brian and Chris are now able to spend less time working on vehicles and more time working towards atc's goals. These improvements, in conjunction with higher part margins and higher labor margins, enabled Brian and Chris to reach their goal of breaking ground on a second location in March of this year.
Jon Spohn Spohn’s Action Auto Service
- Minneapolis, MN
Jon's business was previously run by his father, so for years after taking over the managing of the business Jon had a bit of tunnel vision, and was running his shop the way it had always been run. He was also so involved in the day-to-day operations of his business that he had trouble taking a step back and focusing on growing his business. His shop had a great reputation in the community, so he was never short on car counts, but his business was not as profitable as Jon thought it could be.
Jon's coach, Doug Stoll, helped Jon question the way things had always been run at the shop, and start viewing his business, and particularly his shop's workflow, from a different perspective. Doug helped Jon realize that with additional staffing, and a more optimal tech/advisor ratio, his shop was capable of being far more productive. Jon immediately hired an additional tech, and they set up a system for ensuring that each tech was always properly supported by Jon's advisors, and that each customer was always handled in the optimal way.
Jon's business saw immediate improvement. In the very next month after joining the Elite Coaching Program, Jon's shop hit $100,000 in monthly sales for the first time in his shop's 39 year history. But Jon didn't stop once he reached this $100,000 mark, as his March 2014 sales were up to $140,000, compared to $72,000 in March of 2013 (before Jon teamed up with Doug). Jon is now setting time aside every week to step back from working in the daily operations of his business, and spend time with Doug working on reaching his goals.
Andy Daniels Frank's Automotive
- Tulare, CA
For years Andy was looking for the right company to help him with his business, because while his shop was very well established, had a great reputation and was making money, he couldn't shake the feeling that his business wasn't reaching its potential. Additionally, he knew he had a good team working with him, but wasn't sure why he wasn't getting the production he was looking for.
Andy began working with his coach, TJ Reilly, and started receiving the guidance he had long been seeking. Among countless other changes, TJ helped Andy put together new advertising campaigns to attract his target customer, helped him institute a new sales process and customer follow-up procedure to ensure a better customer experience, and encouraged him to establish written ground rules and clear-cut expectations with each of his employees to ensure everyone was on the same page.
Andy says that his business has improved in just about every regard. TJ's advertising guidance has helped him bring in at least 8 new customers a week in his small community, setting clear expectations with each employee has considerably improved productivity, and while he's always treated his customers well, he feels that the customer experience is now far better than ever before. Andy's wife says that Andy is now a whole new person with a different mindset, and that mindset has led to some impressive financial results. In fact, every month in 2014 (as of June) has been a record breaking month for Andy's shop. He's been able to use his extra earnings to provide his employees with better compensation, purchase better equipment and create a more positive shop environment, and is still seeing more money on his bottom line.
The Call You've Been Waiting For...Is The One You Make To Us
Our hundreds of clients will tell you that because we never put money ahead of people, and are committed to elevating the industry, we will not take on a client unless we're 100% confident that we'll be able to help them build a more successful business.
This is why we offer our complimentary consultation, during which one of the industry's top experts will...
Determine the true potential of your shop
Pinpoint areas of your shop where there’s room for growth or improvement
Help you put together a strategy to reach your shop’s goals
Listen to your challenges, and put your needs above all else
Even if the Elite Coaching Program isn't the right solution for your shop, we'll make sure that you walk away from your complimentary consultation with the understanding that you don't have to do it all alone, and have much more confidence in your shop's path to success.
Get started by calling 800-204-3548 or filling out the contact form below.