Joining the Elite family is the best decision I've ever made! Working with Jim and the other experts at Elite has led to amazing results, which is why I'm still a client after over 9 years!"
Gerry Vicario, One Stop Auto - Los Angeles, CA
Auto Shop Idea Center
Auto Repair Sales, Marketing and Management Ideas for Shop Owners
The Elite Auto Shop Idea Center is the industry's most comprehensive library of sales, marketing and shop management tips and strategies proven to help shop owners build more successful auto repair businesses. Whether you'd like to increase your shop's sales and CSI scores, fill up your service bays with your ideal customers, learn how to find the right technicians and service advisors or manage happier and more productive employees, we have every confidence that you'll be able to find the tips and ideas that you need to you reach your goals. We will be adding a new article every week, so please feel free to return to our Auto Shop Idea Center any time you're looking for new ideas.
Digital marketing or Internet marketing is becoming more and more widely used and Inbound Marketing is becoming more powerful than Outbound Marketing every day. Content marketing is a powerful component of inbound marketing. The automotive repair shop that employs content marketing will have a significant advantage over those that don’t...
At Elite we believe that all shops should have financing options available for their customers. By offering 90 days same as cash, you’ll be able to promote “financing” in all your marketing programs, and there’s no doubt about it: This in itself will help you bring in more customers
We often take a customer’s car to the dealer when we discover the vehicle is under warranty. We prefer to take it ourselves, because the dealers are like vultures and too often my customers come back with a ton of service work done, much of which we already performed! Plus, it’s no secret that the dealer wants my customer.
Yesterday I took a Subaru with a warranty reprogramming recall back to the dealer and as I pulled into the service drive...
Many shops in the northern part of the country go through a slow sales period during the winter months. And while there are no ways to get back those “snow days”, when business literally shuts down, here are a few tips we can use to maximize sales this winter:
During November and December it’s easy for people in the auto service and repair business to find excuses for why their sales are down. They’ll tell themselves that people have the holiday season on their minds, they’re busy shopping instead of taking good care of their automobiles, etc. Don’t buy into any of these excuses...
When your advisors start a sales presentation, and the customer senses they will need a number of repairs, they'll get anxious. They'll then immediately ask for a price, or they'll tell your advisors they just want the oil service done. The secret? Your advisors should always ask for permission to talk about the price after they've reviewed their discoveries with the customer...
Abraham Lincoln was perhaps our greatest president. He was a man of integrity, morals, conviction and ethics. He was also known to have a temper. During the Civil War he would demonstrate great anger and disappointment with people in his administration and with many military leaders.
Elite's complimentary tips are designed to provide shop owners with a consistent flow of ideas and best practices to help them stay ahead of their competition. If you'd like to receive access to the below-listed resources, please just enter your name and email address.