Joining the Elite family is the best decision I've ever made! Working with Jim and the other experts at Elite has led to amazing results, which is why I'm still a client after over 9 years!"
Gerry Vicario, One Stop Auto - Los Angeles, CA
Auto Shop Idea Center
Auto Repair Sales, Marketing and Management Ideas for Shop Owners
The Elite Auto Shop Idea Center is the industry's most comprehensive library of sales, marketing and shop management tips and strategies proven to help shop owners build more successful auto repair businesses. Whether you'd like to increase your shop's sales and CSI scores, fill up your service bays with your ideal customers, learn how to find the right technicians and service advisors or manage happier and more productive employees, we have every confidence that you'll be able to find the tips and ideas that you need to you reach your goals. We will be adding a new article every week, so please feel free to return to our Auto Shop Idea Center any time you're looking for new ideas.
Every shop owner has a number of important responsibilities. First and foremost, they are responsible for setting the goals of the company and hiring the right people. They are also responsible for creating the plan, managing their employees and ensuring the success of the company. But there’s another major responsibility that every shop owner has, and that’s to bring ethics into every decision making process, and to let their moral compass guide them. This checklist is certainly not meant to be a complete list of all ethical considerations, but I feel this will give you a good starter-list to consider, and hopefully review with all of your employees.
1. Gifted salespeople need to know how to control the conversation. If a first-time caller contacts your shop with a variety of questions, your advisors need to take control immediately. Answering the phone with a professional, helpful tone is a must. Your advisor's greeting should include an enthusiastic, open-ended question to start the dialogue with the caller. For example, "Thank you for calling Elite Auto Repair, this is Jen, how may I help you?"
I’m sure you’ll agree that when it comes to hiring techs and advisors, you need to have a really good system in place. Otherwise, you will hire the wrong people, and will soon regret your decision. It’s a mistake we have all made. Although there is no fool-proof way to ensure you are hiring the superstars you are looking for, we can learn from some of the most successful companies in America that utilize tests and assessments to better ensure their success. Here are three that we believe in at Elite:
In the world of auto repair, one thing is for certain: Every shop in your community has their eye on your customers. So in order to keep your customers, there are a number of things you will need to do. Here are 6 tips that will bring you amazing results:
1) Complete & Thorough Inspections - Always use the "100% Rule": "100% Of Your Customers - Need to Know 100% of The Time - 100% of What is Wrong With Their Vehicle". It is our obligation as automotive professionals to always...
Want happier customers? Here's a tip! You've got to get your customers smiling when they think of your brand. Look at the Geico Lizard, the Aflac Duck and Flo with Progressive. These companies know that in order to sell something as negative as insurance, they have to get you into a great state of mind where you smile when you think of them. It's no different in our business...
1#. In order for people to buy from you, three things need to occur: they need to like you, trust you, and view you as a credible expert. Accordingly, the first thing you need to sell to any caller is you. Not your shop, or any repair. The best way to accomplish this goal is by....
Most shop owners begin their careers as technicians, and eventually buy their first shop. These are often the people that feel they own a business, when in reality, it’s the furthest from the truth. Consider this…
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