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Gerry Vicario, One Stop Auto - Los Angeles, CA
Auto Shop Idea Center
Auto Repair Sales, Marketing and Management Ideas for Shop Owners
The Elite Auto Shop Idea Center is the industry's most comprehensive library of sales, marketing and shop management tips and strategies proven to help shop owners build more successful auto repair businesses. Whether you'd like to increase your shop's sales and CSI scores, fill up your service bays with your ideal customers, learn how to find the right technicians and service advisors or manage happier and more productive employees, we have every confidence that you'll be able to find the tips and ideas that you need to you reach your goals. We will be adding a new article every week, so please feel free to return to our Auto Shop Idea Center any time you're looking for new ideas.
If you’ve been a shop owner for any length of time, you’ve more than likely been exposed to, or employed, a prima donna. According to the Google dictionary, a prima donna is “a very temperamental person with an inflated view of their own talent or importance.” If that sounds like someone that works at your shop, this may very well be the perfect article for you.
I received a distressing email the other day from a fellow shop owner. The shop owner stated in his email that he was scheduled for surgery the next day, and asked if I knew of a tech who was looking for temporary work. He went on to say that his other tech (a full time Police Officer), works at his shop between shifts, and with him out of commission due to surgery, he will need help in the shop. This shop owner fills in when the tech is working at his other job. This shop owner has been in business for more than 25 years and is well into his fifties. What’s wrong with this picture...
You don’t have to be in the auto repair business long before a customer asks you if they can supply their own parts. Although there is no one technique that will work in every case, here’s one approach you may want to consider.
Legendary UCLA Basket Coach John Wooden never focused on the score of a game. John Wooden believed that success is achieved by paying attention to the details of the game, not concentrating on the score. He also knew that building a team of well-trained players capable of executing a plan, and encouraging personal performance and teamwork, would ultimately lead to success. Under his leadership...
A few years ago I had the opportunity to interview over forty people for a panel of customers that I moderated. My intent was to discover what drives their decisions in choosing an auto repair shop, and how they make their purchasing decisions. I spent well over an hour with many of these prospective panelists so walked away with some truly surprising and noteworthy insights, but the most profound discovery was that we as an industry have an expectation of loyalty from our customers, when in reality customers have no sense of loyalty to us...
When it comes to setting your long-term goals, you need to make sure that they all align with your core beliefs and that they are challenging enough to inspire you. As the leader of your company, it’s your job to inspire your entire team, and I’m sure you will agree that you can’t inspire others if you are not inspired yourself.
With the changes in automotive technology, and the explosive growth in onboard vehicle infotainment systems, you can rest assured that vehicles will offer you many opportunities in the coming years...
Regardless of whether you have one or twenty employees, your productivity and profits will both go up if all your employees work together as a team. If you feel that’s not the case in your shop, or if you would like to ensure that you are covering all the bases, I hope that this checklist can help.
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