Joining the Elite family is the best decision I've ever made! Working with Jim and the other experts at Elite has led to amazing results, which is why I'm still a client after over 9 years!"
Gerry Vicario, One Stop Auto - Los Angeles, CA
Auto Shop Idea Center
Auto Repair Sales, Marketing and Management Ideas for Shop Owners
The Elite Auto Shop Idea Center is the industry's most comprehensive library of sales, marketing and shop management tips and strategies proven to help shop owners build more successful auto repair businesses. Whether you'd like to increase your shop's sales and CSI scores, fill up your service bays with your ideal customers, learn how to find the right technicians and service advisors or manage happier and more productive employees, we have every confidence that you'll be able to find the tips and ideas that you need to you reach your goals. We will be adding a new article every week, so please feel free to return to our Auto Shop Idea Center any time you're looking for new ideas.
Lets face it, a week can't go by without a technician comeback or a customer service issue. Mistakes will happen, there's no avoiding them. Obviously you need to put systems and procedures in place to reduce the chances of mistakes occurring, but the truth is everyone at one time or another will drop the ball...
There are many advantages to having your technicians on a performance-based pay program (flat rate, bonuses based on productivity, etc.), rather than a fixed hourly rate. Unfortunately, many shop owners are afraid to take the leap and convert to these performance-based programs. Although there are many reasons why these shop owners are hesitant, the most common reason we hear at Elite is that they feel their techs are accustomed to receiving a predictable amount in their paycheck every week, and if they were to even remotely suggest a change in pay, they would run the risk of losing those techs. If you are one of those shop owners that has been hesitant to convert your techs to performance-based pay in the past, then this article is perfect for you
We all know it’s getting harder and harder to find the superstar techs, but finding those stars is just the beginning. Once found, you need to interview them like a seasoned pro. Here are some interviewing tips that we share with our Elite Coaching clients:
#1. Impress the applicant with your professionalism. When you are interviewing a real superstar, they will be interviewing you at the same time...
Many company leaders believe that offering higher pay than the competition is enough to attract and retain the best people. However, many studies suggest something different: We have to find a way to tap into the deeper motivational needs of our staff if we want to create and keep the stars!
If you are looking drive up your car counts, investing in the right marketing strategies and advertising programs are a good place to start. Yet far too many shop owners fail to go back to the basics, so with this article I’d like to share some ideas for how you can increase your car counts in quick and cost-free ways.
We all know how tough it is to find the great technicians, so how do you reach those stars that are not out looking for the right opportunity? Well, I’ve found an answer. At one of our Elite conferences I brought in a professor with a Ph.D. in marketing, and during her presentation on Social Media I had a number of ideas going off in my head. Two days later I woke up in the middle of the night telling myself, “I’ve got it! I now know how to reach those superstar techs! Instead of trying to reach them directly, shop owners should create campaigns that reach their families and friends.” I wrote down my thoughts, and the following morning I created a script for a radio ad. I then shared the ad concept with one of our Elite coaches, who happens to own one of the top shops in America, and when he ran the ad it was an absolute homerun. The ad went like this…
This quick video tip from Joe Marconi, an Elite Business Develop Coach that is also one of the top shop owners in the country, provides some important time management advice that all shop owners need to hear.
If you are falling short of your sales goals, before you start blaming your service advisors, you need to make sure that your technicians are providing them with the adequate recommendations. For example, if you have a labor rate of $90.00 per hour, and your average ticket (including parts) is only $300, the first thing you’ll need to learn is what your technicians are recommending...
This quick video tip from Jim Piraino, an Elite Business Development Coach that previously ran one of the top shops in the country, will help you obtain some valuable insights into what type of person the technician or advisor you're considering hiring actually is.
Elite's complimentary membership is designed to provide shop owners with a consistent flow of quick tips and ideas to help them stay ahead of their competition. If you'd like to receive access to the below-listed resources, please just enter your name and email address.