Joining the Elite family is the best decision I've ever made! Working with Jim and the other experts at Elite has led to amazing results, which is why I'm still a client after over 9 years!"
Gerry Vicario, One Stop Auto - Los Angeles, CA
Auto Shop Idea Center
Auto Repair Sales, Marketing and Management Ideas for Shop Owners
The Elite Auto Shop Idea Center is the industry's most comprehensive library of sales, marketing and shop management tips and strategies proven to help shop owners build more successful auto repair businesses. Whether you'd like to increase your shop's sales and CSI scores, fill up your service bays with your ideal customers, learn how to find the right technicians and service advisors or manage happier and more productive employees, we have every confidence that you'll be able to find the tips and ideas that you need to you reach your goals. We will be adding a new article every week, so please feel free to return to our Auto Shop Idea Center any time you're looking for new ideas.
Recently I was at an affair with a few people I met for the first time. As usual, once they found out what I did for a living, the auto-related questions directed toward me flowed faster than the wine was flowing.
After doing my best to diagnose their Check Engine Lights and Steering Problems while trying to eat my rib eye steak and mashed potatoes, I turn to them and asked, “So, what bothers you most about getting your car repaired or serviced?”...
In this quick video tip Elite Director of Customer Relations Doris Barnes shares why it's so important to be deliberate about catching your shop's employees doing things right, and giving them the appropriate praise.
Years back, when I was looking to hire a technician, my first criteria would be the person’s skill level. In fact, I mainly based my decision on the tech’s skill, ASE certifications, and experience. The result? High turnover.
A long-time customer approached me with a concern and asked, “Why is it that almost every time I come to see you, you recommend something? You are also more expensive than other shops. Why not just fix what I came in for?”...
In order to prevent maintenance service sales objections, you need to make sure that your customers fully understand the benefits of these valuable services. For example, you should try saying something like, “John, let me tell you why you need to go ahead with these services. The recommended services will help you spend less money on gas, will ensure...
Elite's complimentary tips are designed to provide shop owners with a consistent flow of ideas and best practices to help them stay ahead of their competition. If you'd like to receive access to the below-listed resources, please just enter your name and email address.