Joining the Elite family is the best decision I've ever made! Working with Jim and the other experts at Elite has led to amazing results, which is why I'm still a client after over 9 years!"
Gerry Vicario, One Stop Auto - Los Angeles, CA
Auto Shop Idea Center
Auto Repair Sales, Marketing and Management Ideas for Shop Owners
The Elite Auto Shop Idea Center is the industry's most comprehensive library of sales, marketing and shop management tips and strategies proven to help shop owners build more successful auto repair businesses. Whether you'd like to increase your shop's sales and CSI scores, fill up your service bays with your ideal customers, learn how to find the right technicians and service advisors or manage happier and more productive employees, we have every confidence that you'll be able to find the tips and ideas that you need to you reach your goals. We will be adding a new article every week, so please feel free to return to our Auto Shop Idea Center any time you're looking for new ideas.
I’ll never forget the day when Mrs. Obrien brought her car back for me to look at. She was furious. I stayed late the night before, well into the night, to finish her car so she could have it for work the next day. I even did a few little things on the house because I felt she may be a little inconvenienced picking the car up so late...
Since many business owners live by a number of failed business rules that have been around for decades. Among those rules is the one that says, “Employees shouldn’t bring personal problems to work with them.” Although there is some value in this statement, here’s where the rule is flawed...
It is becoming more apparent every day that there is a technician shortage. It is a big issue that the automotive service industry needs to deal with now not later. Get with your local association and be a part of making this change.
In the meantime, what about you and your shop needs? What can you do to lessen or even eliminate this issue for yourself?
In business, you need to try all different types of marketing to test which tactics produce the best return on investment. At Lusti Motors based in San Diego, CA, we have made Cause Marketing a centerpiece of our marketing plan. Some call it Cause, or Charity Marketing. We just call it Community Involvement. If your goal is to grow your business fast and are solely profit minded, then this article is probably not for you. However, if you want to develop a top-rated business, with extremely loyal customers that consider your business a mainstay of the community, then elevate cause marketing as an integral part of your marketing strategy.
Millennials are critical to the future success of your auto repair business. This quick tip video tip from Doris Barnes will help you bring more Millennials into your shop through messaging that will resonate with them.
Digital marketing or Internet marketing is becoming more and more widely used and Inbound Marketing is becoming more powerful than Outbound Marketing every day. Content marketing is a powerful component of inbound marketing. The automotive repair shop that employs content marketing will have a significant advantage over those that don’t...
At Elite we believe that all shops should have financing options available for their customers. By offering 90 days same as cash, you’ll be able to promote “financing” in all your marketing programs, and there’s no doubt about it: This in itself will help you bring in more customers
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