Bob Cooper has functioned as a business developer, owner and operator of some of the most successful auto repair shops in North America. Since then, he has become the founder and president of Elite, an international company that specializes in supporting those in the auto service industry. He has been nominated for entry into “Who's Who in American Business," he is a member of the prestigious National Speakers Association and he is one of the nation's leading authorities on both personal and career success. In addition to lending his expertise to automotive industry training and coaching, he has also spoken worldwide to many Fortune 500 companies, private banking groups, school districts, the United States Army and to some of the wealthiest people on earth.
Mike BodenDirector of Marketing
Mike graduated from the University of California Santa Barbara, and here at Elite we are not only fortunate to have him on our team, but he is an integral part of our aggressive growth plans. Mike is responsible all of Elite's marketing, the development of all of our web-based initiatives, as well as for leading our global expansion through technology-based enterprises. Mike was raised in Santa Rosa, California and now lives in Sacramento with his wife, Anastasia, and their dog, Dolly.
Doris BarnesDirector of Customer Relations
Doris Barnes does an exceptional job as the leader of the Elite Masters service advisor training program, and has a track record of success that places her well within the ranks of the industry superstars. Starting her career as a service consultant at one of America's premier Mercedes-Benz dealerships, Doris used her passion for customer service and her drive for self-improvement to achieve a high level of performance in all areas. While with the company, she not only consistently ranked in the top 5% for her customer satisfaction scores, but also repeatedly ranked in the top 3% for service sales per repair order, all in one of America's most competitive regions. Due to her extraordinary success, she was named an AMG Expert, and she was called on by management to train other Mercedes-Benz employees.
Today at Elite Doris trains the top service advisors from across the nation, and she advises many world-class shop owners and facility managers on how to improve their sales and profits. There is no question that Doris is an industry superstar, and we are honored to have her on our team. Born and raised in Michigan, Doris has lived in Southern California since 1997. She now lives in beautiful San Diego, California with her two wonderful children.
Jim MurphyPro Service Leader
Jim has decades of experience in developing successful independent auto repair facilities, tire operations and dealerships throughout all of North America! In addition to his "hands-on" experience, he has developed a reputation as being an industry-acclaimed facilitator and business-building coach, and is heralded as being second to none, industry-wide. He has a great deal of knowledge about financials, marketing, employee development, and business process, to name a few concentrations. Jim is the lead coach for Elite Pro Service Program, which has been developed exclusively for the most successful shops in North America. Without question, Jim Murphy is an industry Superstar! Born and raised in Southern CA, today Jim and his wife Sherri live in beautiful Spokane, Washington in the summer, spend winter in sunny, warm Phoenix, Arizona, and have a new hobby of traveling all over America in their Motor Home learning about our great country, and consulting clients.
Jim PirainoBusiness Development Coach - Elite Coaching Program
Jim has owned and operated one of the most successful auto repair facilities in North America! He was voted NAPA Technician of the Year in 2002 and he has sat on many of our industry advisory panels. As a business development coach, he has helped many of our customers take their businesses to amazing levels of success. Not only has he helped struggling shop owners become industry success stories, but he has helped many industry-leading shops owners take their businesses to record levels. There is no doubt about it; Jim Piraino truly is a Superstar when it comes to automotive industry training and coaching! Born and raised in New York, he spent most of his life in Southern California. Today, as an independent contractor he and his wife Lisa live in Loveland, Colorado where he is close by his two daughters and four wonderful grandchildren!
Joe MarconiBusiness Development Coach - Elite Coaching Program
With over three decades of industry experience, Joe has accomplished what others could only dream to do. In addition to owning and operating one of America’s most successful auto repair shops, he is a graduate of the Automotive Management Institute, he has served on numerous industry panels, and he is the recipient of the coveted CARQUEST Excellence Award. He has also served on industry boards, he participated in the development of the ASE Engine Performance Certification test, he has authored a number of articles for national publication, he is a monthly columnist for Ratchet & Wrench magazine, and he is a cofounder of AutoShopOwner.com. Not only does Joe contribute to national industry publications, but in 2012, Shop Owner magazine dedicated an entire article to his shop and his success.
We are also pleased to say Joe serves as a consultant for the New York Board of Cooperative Educational Services, and in 2009, Joe was given the "Putnam County Chamber of Commerce Entrepreneurial Award" for his outstanding success in business. There is no question: Joe is an industry superstar, and we are honored to have him on our team as one of our Business Development Coaches. As an independent contractor, Joe and his wonderful family live in beautiful Patterson, New York.
Doug StollBusiness Development Coach - Elite Coaching Program
Doug Stoll is an award winning shop owner with more than 25 years of industry experience. In 1985 Doug opened Susquehanna Auto Clinic, which soon became a 10-bay, AAA approved shop with a customer satisfaction rating of over 98%. His success inspired him to open up a second shop, The Auto Clinic; an 11-bay, 8,000 sq ft facility which soon became the largest independent repair shop in Lee’s Summit, MO (population over 90,000). He sold The Auto Clinic and retired in 2003, but to this day there is not a shop in the Metro Kansas City Area that can compare in terms of design, efficient layout, customer comfort and customer service.
Before joining Elite as an independent contractor, Doug was the 1993 NAPA/ASE Technician of the year and a 3-time president of the ASA Kansas City Chapter. He has also facilitated the ASA Kansas City Shop Owner Support Group, and has been involved with the Koffman Foundation for entrepreneurship (the largest of its kind), helping educate people who want to start their own businesses. Today, Doug and his wonderful family live in Lee’s Summit, MO.
Kevin VaughtBusiness Development Coach - Elite Coaching Program
After starting his work in the industry at age 15, Kevin had opened his own shop by the time he was 22! His shop, Autotire Car Care Center, was an immediate success, and Kevin was able to open up 4 locations over the next 15 years. Kevin was a highly profitable multiple location owner-operator for over 30 years until he finally sold his company in 2011, which has enabled him to focus on another one of his passions: Helping other shop owners build more profitable businesses.
Before working with Elite as an independent contractor, Kevin started his own small consulting company where he helped auto repair shop owners improve their operational processes, customer service, and net profit (among other things). He is truly committed to the betterment of the industry and to his continuing education, as is evident through his completion of courses on financial management, time management, customer service, sales and marketing. There's no question that Kevin is an industry leader, and we are honored to call him one of our Elite Business Development Coaches. Kevin is an avid golfer, and lives with his wonderful wife in Bonita Springs, FL.
Ron KrapaBusiness Development Coach - Elite Coaching Program
It is an honor to have Ron Krapa as an Elite business development coach. Ron’s first shop was a small one that did $22,200 in his first month as an owner. Using the Japanese principal of Kaizen, or continual improvement, as his guiding philosophy, he was able to increase his shop’s annual revenue by 260% from the end of year one to the end of year five! Despite this dramatic improvement, Ron wasn’t satisfied, and continued to grow until he was operating four shops that employed a total of 27 people and generated over $3.4 million in total revenue! Additionally, Ron started a towing company that began with only five employees, but soon grew to one with 23 employees and that generated over $1.3 million in annual revenue. Needless to say, Ron is an industry superstar.
While operating his shops, Ron was the winner of the SBA’s Small Business Service Business of the Year Award, and was a AAA Top Shop Award winner. The Mission Statement of Ron’s company was “We are Quality People doing a Quality Job which results in Customer Satisfaction”, and without question, his mission was achieved. Ron works with Elite as an independent contractor, and lives with his wife, Chris, in Tucson, AZ.
Frank ScanduraBusiness Development Coach - Elite Coaching Program
Starting his career at a small town gas station in upstate New York, Frank quickly moved on to working at Mercedes Benz dealerships. Over the years he has worked as a Master Certified Technician and as a service advisor, before starting his own business in Las Vegas. Today he is the owner-operator of two of the most successful, state-of-the art, green shops in North America, and an independent contractor with Elite. His shops focus on Mercedes, BMW, Audi, VW and Jaguar, and have 20 talented employees.
Frank’s shops have been featured in a number of industry publications, and he serves on several editorial advisory boards. He is also on the advisory board for the College of Southern Nevada, and he has written numerous articles that have been published throughout the entire auto repair industry. Beyond building an extraordinary business, this industry superstar has an unwavering commitment to ethics, and he enjoys spending time with his wonderful wife Deborah. He has four children, six grandchildren, and there is no question; he has a passion for helping people.
TJ ReillyBusiness Development Coach - Elite Coaching Program
TJ truly is a superstar with over 35 years of industry experience, and we are honored to have him work with Elite as an independent contractor. TJ started his business from scratch, and has the experience of being both a single store and multiple store operator. His team of superstars has been with him for decades, and his world-class AAA Approved Auto Repair Business has one of the industry’s highest customer retention rates. TJ has earned the coveted AAM degree from the Automotive Management Institute, and he is a past-president of the Automotive Service Association of Oregon. One of his greatest accomplishments is that he has been able to create a business that allows him to come and go as he pleases, and work less than 10 hours a week at his shop.
He is a featured columnist in the ASA's monthly magazine, Autoinc, where his column, "What would you do?", asks difficult ethical questions regarding customer service. He is heavily involved in his community, he supports a number of charities, and in 2006 he ran for the Oregon State Senate. TJ and his wonderful family live in beautiful Clackamas, OR.
Douglass KirchdorferBusiness Development Coach - Elite Coaching Program
Douglass Kirchdorfer is an industry leader who ran one of the most successful auto repair shops in America. In 1998, he and his wife Rebecca purchased what was to become Downing Street Garage, a six-bay facility that won numerous industry and business awards during the 14+ years they owned and operated the business. Starting in 2002 DSG was voted among the top five AAA Approved Repair Shops in Colorado. In 2003 the shop won the Torch Award for Marketplace Ethics from the Denver/Boulder Better Business Bureau and in 2004 they went on to win the International BBB Torch Award for Marketplace Ethics and the coveted Colorado Ethics in Business Alliance Award. They were named as one of the top 10 shops in America by Motor Age Magazine in 2006, 2009, 2010 and 2011.
Douglass also served on the board of directors for the Colorado Automobile Service Association (ASA) for 10 years starting in 1994 and was board president in 2004, was one of the founding members of the Denver chapter of the Napa Auto Care advisory board, the Delphi Tool Advisory Board ,the Denver BBB Torch Award Selection Committee and served 4 years on the Mechanical Operations Committee of the national Automobile Service Association. He currently serves on the Grievance and Standards Committee of the Denver/Boulder Better Business Bureau, and on the Editorial Advisory Board of Ratchet and Wrench Magazine.
Douglass also was an ASE Master Technician with L-1, has his A.A.M. degree from the Automotive Management Institute (AMI), is a licensed A&P mechanic and enjoys restoring old cars; motorcycling; sailing; and helping shop owners improve their businesses.
Brian BowersockBusiness Development Coach - Elite Coaching Program
With over two decades of industry experience, Brian has accomplished what others in our industry could only dream to. He has built one of America’s most successful auto repair shops, and has done so never using any form of price advertising. Through his brand-awareness marketing campaigns, Brian’s name, and the name of his shop, are household names throughout San Diego County. In addition to working with Elite as an independent contractor, it's no surprise that he is the Fox News Auto Expert on the local Fox television channel.
Brian is an ASE Master Certified technician, and he employs 18 superstars at his full-service AAA approved facility. He is also a Board Director for the AAIA’s Car Care Professionals Network, and there is no question that he lives by the principle of never putting money ahead of people. A native of Ohio, Brian and his wonderful family live in sunny and beautiful Escondido, CA.
Mike DavidsonBusiness Development Coach - Elite Coaching Program
Mike truly is an industry superstar. With decades of industry experience, he has developed a reputation that now spans the nation. In addition to owning and operating one of America's most successful auto repair shops, he is a graduate of the Automotive Management Institute, and he has served on numerous industry boards. Mike was also the recipient of Arkansas's NAPA Technician of the Year Award for seven consecutive years, and we are pleased to say that he has won the coveted Better Business Bureau Torch Award for Market Place Ethics. In Arkansas Mike is widely known as the “Auto Guy", he appears regularly on local CBS segments to provide viewers with car care tips, and is the host of a weekly radio show, "Ask the Auto Guy." Mike is also involved in a local technical school, teaches automotive classes at a local homeschool group, is involved in the local ASA chapter, and is the president of the American Skilled Labor Association - an association working to identify mentors and apprentices in the automotive industry. Additionally, he recently published a book titled "Start Me Up: a Practical Guide to Understanding Your Vehicle", and has been featured in an article by Ratchet & Wrench Magazine, a national publication. Mike is an industry leader, and we are honored to have him on our team as one of our Business Development Coaches. Mike has been married to Nancy Davidson since 1990, and has four wonderful children: one is a sales rep for Horizon Pharmaceuticals, one is a middle school teacher, one is a musician and one is still living the dream at home. As an independent contractor, Mike and his family live in beautiful Little Rock, Arkansas.
Greg SkolnikBusiness Development Coach - Elite Coaching Program
By the time Greg reached his 23rd birthday, he had already completed his degree with Lincoln Technical Institute, become one of the first Master Certified technicians from NIASE (passed all eight tests three hours after his second son was born), become one of the go-to guys on early VW fuel injection systems and created a successful auto service facility that continues to this day. With a career approaching 40 years, he now has his A.A.M. degree from the Automotive Management Institute, maintains his Master Technician status and has added the L1 to his achievements. Since the early 80's Greg has participated continuously in training programs and feels he learns something from every experience. "Learning is a life-long process", he says.
As the owner of one of the more innovative Honda/Toyota repair facilities in the Washington DC metropolitan area, Greg has built his business on a solid foundation of core values and common sense. “Putting people before money” is one of Greg’s core values, as evidenced by his decision to change the shop to a four-day only schedule in 1990. The staff has every Friday-Sunday off. The culture he’s created is so ingrained in his business that his crew now handles the daily operations, which has allowed Greg to continue along his path of personal growth by helping other shop owners build more successful businesses as an independent contractor with Elite. Greg’s success has positioned his shop to be recognized as one of the top shops in North America, and accordingly, his shop was featured in the industry-acclaimed Shop Owner magazine (Read the article Here).
As a natural teacher, he still volunteers as a Scout leader for local youths and loves to help people succeed. Greg and his wife, Carol, have two grown sons and enjoy spoiling their four grandkids; all living in or near Silver Spring, Maryland.
Rudi RudloffBusiness Development Coach - Elite Coaching Program
Before joining Elite as an independent contractor, Rudi owned and operated one of the most successful auto repair facilities in North America! Specializing in Mercedes Benz, he developed a base of clients, and a history of success, that would be the envy of any shop owner on earth. His methods of marketing, delivering extraordinary customer service, and generating profits, have made Rudi’s success the topic of interviews, and given him a reputation that is second to none. In addition to speaking English, Rudi also speaks fluent German and Spanish. Rudi provides consulting services to our Spanish speaking clients, and is also the friendly voice on many of our downloadable MP3 products that are in Spanish. Rudi's industry expertise has become so highly regarded that he was a key speaker at the 2010 PAACE Automechanika Mexico event; Mexico and Central America's most important automotive trade show. Rudi and his family live in San Diego, California.
Doug GreenfieldBusiness Development Coach - Elite Coaching Program
Doug Greenfield is a shop owner with more than 33 years of industry experience, and an amazing track record of success! Starting his career with Chrysler, and helping countless dealerships go to the top, he saw an extraordinary opportunity in the independent market. Today Doug is the proud owner of Kent Auto Performance Center in Kent, WA – a 24-bay facility that does over $2.5 million in annual sales!
Not only does Doug’s shop produce great numbers, but it has a consistent positive impact on the community. Kent Performance Auto Center provides monthly donations to both homeless shelters and veteran hospitals, offers special discounts to school teachers, and plays a major role in several other community fundraisers and events. These efforts were recently recognized as the shop won the 2014 Patriot Award from the US government, and are appreciated by Doug’s customers as well, as Kent Performance Auto Center was voted as one of the top 10 auto repair shops in Kent in 2013.
Doug’s philanthropy is not only shown through his shop, as he serves on the membership committee for the Kent Chamber of Commerce, is on the advisory board for the Kent School District, and began working with Elite as an independent contractor because he truly loves helping people. Doug, his wonderful wife Judy and their 2 labs live in Graham, WA.
John FrancisBusiness Development Coach - Elite Coaching Program
John L. Francis, has owned and operated Francis Automotive Services Inc. since 1979. For years Francis Automotive, an industry acclaimed full service auto repair shop in West Chester, PA , has lead the industry in developing a child safety brand. John has been an Automotive Service Association (ASA) member since 1980, and served on the ASA Mechanical Division Operations Committee for a number of years. We are pleased to say that in 2001 and 2002 John represented the ASA in Washington, D.C., where he gave demonstrations to members of Congress on the importance of providing repair professionals with open access to service information. These presentations were instrumental in the information availability agreement that was eventually signed between the ASA and the automobile manufacturers.
John is a past National Chairman of the Automotive Management Institute, he has served as the Chairman of ASA CARS, and he served as an AMI trustee for a number of years as well. Not only has John run 20 marathons, but he's also served as a marathon coach for several runners, and uses some of those same coaching principles to coach shop owners today. He is truly an extraordinary business professional, and his commitment to the industry and to his peers is second to none. John lives in Atglen PA, he is married and has 3 children, 5 beautiful grandchildren, and 2 wonderful labs.
Dean KuhnBusiness Development Coach - Elite Coaching Program
There is no question that Dean is the perfect example of what can be accomplished with clearly defined goals, and a commitment to ethics. Starting off as a technician, he’s built one of America’s most successful transmission shops, which he has now expanded into satellite facilities. Before joining Elite as an independent contractor, Dean mastered the art of recruiting the superstars, and developed an outside sales program that is second to none, industry wide. Dean has been a guest speaker at national conventions, and has sat on a number of industry panels. In addition to operating his industry acclaimed AAA approved shop, and his successful torque converter company, Dean is a competitive race car driver.
Beyond his success in business, what makes us most proud is that Dean is constantly involved in humanitarian projects. A native of Carlsbad, CA, Dean and his wonderful family live in beautiful Vista, CA.
Frank JoelBusiness Development Coach - Elite Coaching Program
Frank Joel is an industry leader whose name is synonymous with the ongoing development of our industry. Frank has over three decades of automotive experience, and was the owner/operator of the very first independent Honda shop in Los Angeles, CA. Frank’s shop was voted one of the best shops in the entire city by Los Angeles Magazine, and considering that there are over 7,000 shops in Los Angeles, this honor clearly put him into the superstar category.
Frank is the 2011-2012 and 2012-2013 ASC Education Foundation Chairman, and is a Board Director for the AAIA’s Car Care Professionals Network. He is also an accredited instructor for the Automotive Management Institute, and prior to joining Elite as an independent contractor, he had coached some of the top shop owners in America.
On a personal side, Frank is the CFO for the Nicole Parker Foundation for Children, and he and his wonderful family live in beautiful Woodland Hills, CA.
Servando OrozcoBusiness Development Coach - Elite Coaching Program
Servando has decades of experience, and there is no question: he is an industry superstar. Starting his career with a small, struggling two-bay shop in Long Beach, California, today he owns three of the most successful shops in North America. He employs 15 of the industry’s finest technicians and service advisors, and the reputation of his shops is second to none, industry wide. Servando is heavily involved with a number of local charities, he has spoken at industry events, and he has been interviewed by local press as well as a number of industry-acclaimed organizations. Given that all of his shops are located in extremely competitive areas, Servando is a testimony to what can be done when one has clearly defined goals, a well crafted plan, and the right people on their team. In addition to providing us with business-building content for our audio training downloads in Spanish as an independent contractor, Servando plays a leading role in speaking at many of our Elite events, and in the ongoing development of our products and services. Servando and his wonderful family live in Long Beach, California.
Jim ButittaBusiness Development Coach - Elite Coaching Program
Jim Buttita grew up in his family automotive business, a radiator shop and W.D distributor for more than a dozen OEM and aftermarket manufacturers. Over the years his entrepreneurial spirit drove him to add full service automotive repair, and he soon grew the business to six locations that included 56 automotive service bays, a full service radiator shop, a gas tank rebuilding facility and a parts distribution system that generated a combined total of 12,000 repair orders annually in Northern Illinois. Jim attributes much of his success to his business philosophy, taught to him by his father, which includes honesty, integrity, great customer service, and running the cleanest, best maintained shops in the country.
Jim has a strong background in financial analysis, budgeting and putting systems in place to insure financial stability, and enjoys sharing his knowledge with others to help them become successful in both their business and personal lives. He has also given back to the industry by serving on regional and national boards for over 30 years, serving as President of local ASA group, and serving as National President and Chairman of the National Automotive Radiator Service Association. In addition to giving back to the industry, Jim gives back to his community by contributing his time and talents to “not for profit" organizations, as he was a past president of a local food bank, and served on finance and building committees for a domestic violence shelter for women and children.
Jim sold his business after 33 years at the age of 51 so he could enjoy some of the fruits of his hard work, and spend more time with his wife, Jody, three sons and seven grandchildren. Jim loves to golf, is an instrument-rated pilot, and is a lifelong Harley Davidson rider.
Jennifer MonclusPhone Skills Expert and Sales Trainer
Without question, Jennifer Monclus is an irreplaceable part of the Elite Team. Her status as a sales superstar was obvious from the moment she started at Elite, as she passed every phase of Elite's rigorous training with flying colors, and showcased the skills that made her the top sales producer at each of the last three companies she worked at before joining Elite. In fact, one of her previous employers continues to rave about the month when Jennifer outsold the average of the rest of the sales staff by a 5 to 1 ratio. Today at Elite Jennifer plays a leading role in our Appointment Pro Phone Skills Training Program, our AMI accredited, industry acclaimed Elite Masters Service Advisor Training Program, and our regional sales seminars. Not only does Jennifer have the attitude, aptitude and ethics of a superstar, but she has a track record of success in taking advisors right to the top. To say the least, it is an honor to have her as a part of the Elite family. Jennifer was raised in beautiful Santa Barbara, CA, and since 2007 has called San Diego home.
Michele ReyesManager - Special Projects
Without question, Michele is a superstar as well! She too is bright, she's creative and she's absolutely great with all our customers! As our Manager of Special Projects, Michele has many responsibilities that range from the event development, project management, special assignments and assuring customer satisfaction. There is no question that she is a superstar who we are very fortunate to have on our team. Michele and her family live in sunny San Diego, California.
Sherri Murphy is an amazing asset! Not just to Elite, but to our entire industry! Sherri has many responsibilities that include qualifying applicants for our Pro Service, assisting through the enrollment process, and helping assure Pro Service remains the premier service for the most successful shop owners in North America. People that know her will tell you, she truly is a superstar! Sherri is married to Jim Murphy, and today they live in beautiful Spokane, Washington in the summer, and they spend the winter months in sunny Arizona. The two of them are a great team, and we are honored to have them working with us.
Karen is not only Bob’s wife, but she is also someone many of you are fortunate enough to know. In addition to being with Elite since the company’s inception, she is a Director of Elite Worldwide, Inc. as well as an officer of the company. Originally from Cleveland, Ohio, she and Bob now live in La Jolla, California.
Rob is not only a remarkable asset to Elite, but he is also a director of Automatic Choice Europe Ltd, Europe’s leading supplier of automatic transmission parts. Rob is a superstar who came up through the ranks in the industry. Rob makes his home in England, and is a talented individual who we are thrilled to have on our team!
As with our other Superstars, Fred truly is an incredible asset to Elite. He is also the co-owner of Automatic Choice Europe BV, Europe’s leading supplier of automatic transmission parts. Fred brings a wealth of experiences and industry knowledge to Elite, so we are very fortunate to have him on our team! Fred makes his home in the Netherlands.