About Elite

We can think of no better way to introduce our company, than to introduce our mission:

“Elite's mission is to use our team of the top experts in America to help automotive professionals reach their goals and live happier lives, while elevating the industry that we love so much. This mission will be accomplished without ever compromising our ethics, or the trust that is placed in us."

We're pleased to say that our one-on-one coaching from the nation's top shop owners, our service advisor training from industry-leading experts, our peer groups and our sales, marketing, and management seminars for shop owners have enabled us to accomplish this mission every day since the company was founded in 1990. However, we have only scratched the surface of the number of shop owners whose lives we hope to change, and of the impact we will have on this amazing industry.