Shop Owners, You Don't Have To Do It Alone

Elite is one of the auto repair industry's original training, coaching & consulting companies, and was started in 1990 with two primary goals in mind: To help shop owners build more profitable, successful businesses, and to give back to the industry that we love so much.

To ensure we're able to reach these goals every day, we only hire coaches and trainers with extraordinary track records of success, and are pleased to say that every one of them works with Elite for one reason and one reason alone: Because they are passionate about making this industry a better place by improving the lives of shop owners, their employees, their customers and their communities.

We know from experience how challenging it is to run a successful auto repair business, so we're here to make sure you're able to build a better shop and a better life, and that you never have to do it alone again.

The Elite Advantage

  • Every Elite coach runs, or has run, one of the country's top shops
  • We all live by the principle that we'll never put money ahead of people
  • We deliver better results than any other company in our industry
  • Teaming up with Elite gives you access to our entire family of experts
  • We will not only help you build a more profitable, successful shop, but will elevate the industry in the process

Hear from members of the Elite family

Scott Osborn, Osborn's Automotive - Redondo Beach, CA

Like many shop owners out there, I was fumbling along making ends meet. I started to wonder why some months were better than others, claimed April was always bad because of tax season and the holidays were upside down because of the holidays.... you get the picture. Then a guy showed up in my shop about 25 years ago giving away cassette tapes of his management ideas and what he had done to improve his own businesses. I grabbed one and listened to it (had to upgrade my car from an 8-track player to cassette....). The rest is history. I've known Bob and followed him for that long. I can honestly say that he is a man of his words, practices what he preaches and ALWAYS follows through. His seminars have taught me not how to empty customers pockets like some of the other management trainers have, but how to create relationships with clients and make customers for life.

When he added Jim Murphy to his staff and set up the Pro-Service, I graduated from being the shop manager to being the shop owner and focusing on growth, creating a great place to work for my employees and creating a balance in my life that I couldn't have achieved without them. I'm proud to say that I am a member of the Elite family!

San Diego Union Tribune, one of America’s Leading Major Newspapers - San Diego, CA

Cooper's program offers a different insight to operating an automotive business and has drawn praise from its members.

David Eschbach, Franchise Performance Consultant, Christian Brothers Automotive - Houston, Texas

As an experienced and accomplished coach and consultant, I've never failed to discover clearer vision and more defined wisdom after attending Bob's seminars and classes. His sincere belief that our business is about the people behind the wheel is what makes his guidance true. In today's ever competitive and complicated market, proficiency in changing parts and flushing fluids is a small part of the success equation. Bob's beliefs, teachings and processes will undoubtedly provide you and your team the communication and behavioral skills required to excel in the repair and service business.

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Troy Minske, Rum River Automotive – Princeton, MN

Our sales are up 40%, and our overall GP is up a full 9%!" I heard great things about Elite's coaching program and that's why I joined. I have been involved in other management trainings before, but Elite's has blown the rest away, hands down, and has surpassed my expectations! The Coaching Program has paid for itself, and I feel it has been one of the best business decisions I have made. I recommend Elite to everyone.

Jim Rainey, Rainey's Automotive - Lenoir, NC

Being a third generation shop owner, I thought that I had it all covered. Although we were busy and plenty of return customers in my lot, I wanted to take better care of the customers I already have, not get a bunch of one-time customers who you never see again. After a lot of careful research, I chose Elite and their coaching program. They set me up with my coach, Tj Reilly. I don't know what I was expecting, but I sure was surprised! Tj took a lot of time and listened to what I wanted and helped develop a plan to get my business where I wanted it to be. He always encouraged me to come up with new ideas and provided feedback on my ideas ( some good, some not so good ). I was scared of getting a coach who "used to have a successful 3 location shop" who wasn't in the business anymore. My coach is the real deal. He has been there and done that. And is still doing it. But most importantly, he showed me I needed to take care of my most important team, my family. He not only encouraged me to develop into a successful business man, but to develop my skills in personal development as well. This is a man who lives as he teaches. Elite has great coaches and staff, and my coach is the best!

Adam Liu, M-Spec Performance - Middle Village, NY

Automotive business and management training/coaching at its finest!

There is a lot to be said about being in business for the right reasons. Elite's creed of never putting money before people falls in line with our own philosophy of always doing things for our customers.

Nerces Mavalian has been my coach and has been an absolute pleasure to work with. Not only has Nerces done incredible things with his own businesses he has shown genuine interest and caring towards my professional growth and the growth of my business.

I have seen a dramatic difference in my business and my personal life and I can credit Elite for helping tremendously with my success.

James Allen, Auto Pro To Call – Chapel Hill, NC

For any of you who are looking for a training program that creates permanent change in behavior, you really owe it to yourself to take a good hard look at the Elite Masters Program. The results are sustainable and are the best we've seen, hands down. After sending our advisor Jamie through their 6 month course, his ARO increased steadily and is up by $137 over where he started! His GP is now consistently the highest our of all of our staff and has a closing ratio that is consistently between 65% and 75%. Many sales courses generate a spike in results that fade away once the advisor slips back into old habits. This is the opposite of what happened with the Masters Program. Jamie is still producing these numbers even a year after program completion. Jamie says that he personally loved the program and feels much more confident in his abilities because he now has a consistent, systematic approach to presenting to our customers. The results, while outstanding measurably, are also priceless in many other ways. You can't put a price tag on happier customers and a happier, more confident service advisor! Thank you to Doris and team Elite for doing such an outstanding job!

Marcus Marchegger, Capitol Automotive - Carson City, NV

I am a huge fan of this program. When I sent my service advisor to this program our ARO was $345.00. His ARO for Feb and March this year is $428.00. This is the slow season! There was an immediate improvement after the first 3 day course he took back in Sept. of 2013. What I like best is the consistent training that the program provides. Every week Chris sounded more and more like an " Advisor" not a sales person. Everyone in the shop is happier, I have more money, they guys have more work, and most of all my CSI is up. Yep. People are spending more money and they are happier about it! Doris and the Elite team are pro's making the whole automotive repair experience better for shops and consumers.

Andy Tobias, Tobias' Automotive Specialists - AAA Top Shop Award Winner 6 Years Running - Cave Creek, AZ.

I originally thought that a program like this would be too expensive and that I wouldn't be able to recapture my investment. Boy, was I wrong. My advisor recovered my investment in the first month. His Average Repair Order has increased by nearly $100, and his monthly sales have increased over $17,500 on average after sending him to the Elite Masters Program. The program just keeps paying dividends every day, every week and every month. I highly recommend this program to anyone.

John Johnson, Johnson's Auto Care - North Conway, NH

Elite Pro Service is a unique program! I would recommend it to any shop owner looking to take their shop to the next level. With coaching from Jim Murphy, training from Elite's Bob Cooper and 90 of the best shop owner's in North America at your disposal this program has some serious fire power. With Jim Murphy's guidance and the help of my PAC members, we have increased Gross Sales by 55% raised our overall Gross Profits, reduced Expenses and developed many systems that make running an auto repair facility easy.

D. Dumbauld, The Auto Shop Inc. - Phoenix, AZ

As a shop owner, since 1979, I have been involved with various independent automotive groups and can say the past several years' participation with Jim Murphy and Elite Pro Service has been most amiable and rewarding. The Elite PRO Service process has been and continues to be my "business college" in practice. Jim's vision into the future of our industry's trends and world economics is invaluable information that most small businesses never receive, understand nor recognize how to prepare for the changes. The personal coaching that Jim selflessly offers, during a time of business or personal need, is always available. He is as passionate about his approach to help find resolution, as I am in finding a positive outcome.

The ability to gather with Jim Murphy and some of the best shop owners in the world is extremely valuable, giving us time to discuss business or life's woes as well as the successes, with an understanding that we all support and share common ambitions. There isn't a discussion that goes by with Jim Murphy or any of my peers in the group that has not kindled a new idea or concept, that motivates company successes.

Though Elite Pro Service continues to inspire me personally, I feel involvement in this group process is one of the most important asset that I can pass to a successor to ensure a prosperous future for our company. Many thanks to Jim Murphy, Bob Cooper and the entire Elite organization!

Marv Kea, Borst Automotive - Tucson, AZ

We have partnered with Elite Pro Service for over 5 years. It has been a great source of information and guidance and has helped us to achieve our goals each year. The automotive field is very competitive and what better way to remain at the forefront of our industry than by having great coaches like Jim Murphy and Bob Cooper. Having access to 89 other likeminded individuals doesn't hurt also. With the help of Pro Service our net profit is up 59% this year!