Brian and Chris had gotten their shop, atc AutoCenter, to the point where it was growing steadily each year, but they were unsure of how to sustain that growth, and felt they needed to build a stronger foundation to ensure a brighter future for atc, and to enable them to reach their goal of opening up a second location. They knew what all of the numbers for their business were, but wanted to learn more about the industry standards for key performance indicators so they could get a better feel for how efficient and productive they were, and where their numbers COULD be. Additionally, they knew that the shop's systems and processes needed to be revisited and fine-tuned, and felt they needed to set up an infrastructure for the shop that would enable them to spend less time working on cars, and more time working on the business. They had heard great things about Elite from JASPER Engines & Transmissions, so wanted to learn more.
Brian and Chris started working with their coach, Ron Krapa, and began building the foundation they had been seeking. Ron helped Brian and Chris fine-tune all of their existing systems, helped them put together new marketing materials, and walked them through the Elite Hiring Guide to help them bring aboard two new service advisors. Ron also helped them through some challenging employee management issues that they were up against, and these three bright minds worked together to establish new compensation programs that gave atc's employees more opportunities to grow. Lastly, Ron showed them where all of their key performance indicators should be to help paint the picture of what their business could look like, and put a timeline in place for each of their goals so that Brian and Chris had a clear road map to follow.
After working with Ron for over a year, the results that atc AutoCenter has seen have been nothing short of astounding. When asked about his Coaching Program experience, Brian replied “I just can't say enough about Ron – he is the perfect fit. It's priceless to have a second set of eyes on everything, especially when they're the eyes of someone who has been there and seen it all before, and in the rare situations when Ron doesn't have an answer, he never hesitates to reach out to the rest of the coaches so we get the input of all of those experts." The new marketing materials that Brian, Chris, and Ron put together have helped increase atc's car count by 33%, and the two new service advisors that Ron helped them hire have been able to help them effectively handle the increased workload. Additionally, the new compensation program that Ron helped them put in place has not only led to happier employees, but has also lead to increased productivity and efficiency to the point where Brian and Chris are now able to spend less time working on vehicles and more time working towards atc's goals. These improvements, in conjunction with higher part margins and higher labor margins, enabled Brian and Chris to reach their goal of breaking ground on a second location in March of this year.